Four festive ingredients for the perfect Christmas ad
And so this is Christmas. If you’ve been keeping up with adland lately, or you’ve turned on the tv, you will have noticed that the annual excitement around the release of all the best Christmas ads has begun. Although unwrapping presents still seems a while away, the gift of brilliant, heartfelt content that lives up
A good eye for great content : interview with videographer Reuben Warren
We craft a lot of content for our clients, and one of the people we trust to do this with is good friend of metronome, videographer Reuben Warren. We took time out to chat with Reuben about his experiences, tips for creating an effective brief and the perils of sending up a drone near a
The Aftershock : metronome’s pro bono client
As a key component of metronome’s ongoing goodwill initiatives, we recently partnered with a brand new registered charity called The Aftershock. The Aftershock is a not-for-profit organisation raising funds and awareness for High Mortality Rate Cancers. These are the cancers that have the lowest 5-year survival rates and yet receive the least amount of funding.
Making the most of research
Research is a fascinating thing, always informative and yet often in ways you weren’t considering. At a recent research group session, the quirks of the process were evident yet again. We presented a range of creative pieces as design stimulus – brochure design options, banner ads, etc, featuring indicative imagery of housing products similar to
Vertical visual
As far back as I can remember my view of the glowing box in the corner of our family room has always been horizontal. I shot my first moving footage on a borrowed 8mm camera when I put my eye to the little, distorted viewfinder the scene was horizontal, the Cinemascope movies I watched chewing countless
Brand timing
At the beginning of every new year, the opportunity arises to take stock of your clients’ needs. To look with fresh eyes at how you help manage, curate and grow their brand. There’s a sense that if you take your eye off the marketing wheel for more than a week you’ll swerve off the freeway
Brand roll out — connecting consumer touchpoints
If you’ve ever bought a pair of Converse from an actual Converse outlet, you’ll know most of their stores are, to be generous, low-fi. Unadorned shelving, sparse decor, pile ‘em high merch display approach. From a brand roll out perspective, this shopping experience is far from luxurious and very much ‘Street’. But if the brand
The pros and cons of the rebrand
When a brand as deeply integrated into our lives as Google decides to put on a new suit, the implications go beyond picking a different font. Google’s recent logo upgrade reflects the need for technology brands to be seen to be current. More than most categories they are a part of our everyday lives, in
Brands that came back from the dead.
There’s a hall of fame decked with brands that everyone thought were relegated to the waste bin of history but which, thanks to some prudent rebranding and marketing, managed to crawl their way out of the ashes and get a second lucky chance at life on the shelves. In some instances, the turnaround came about
Has creative lost its true meaning?
You often hear people say ‘she was born creative’. Or ‘from a young age I knew he was going to be creative’. Is it really something we’re born with? Doesn’t every child go through a drawing and painting phase? Surely we’re all part creative – left and right brain stuff. You’re very scientific or very