The business pivot
When COVID-19 was first brought to our attention at the end of last year, we were informed that the virus could spread from person-to-person, but not about the contagion’s ability to infect our financial markets. Fast forward six months and businesses across the world have been brought to their knees, coughing and wheezing their way
Performance marketing is key to brand success
The first ever online advertisement hit the world in 1994, before then an advertising campaign would see a business try to boost their brand awareness via print, tv and radio channels. But over the past three decades or so, as the online advertising industry continues to grow, performance marketing has come to the fore. At
The tempo of content delivery
How many content channels are you using? There are just so many of them through which to share your brand’s imagery and messaging. The content strategies we develop for our clients (and for ourselves) are defined by a number of factors. Across Twitter, Instagram, Facebook, YouTube, and websites, there is a right way and a
Attribution modelling and Minestrone
When we first started out in advertising and media, we were briefed on executions for different channels based on the media plan. From outdoor to radio, print to TV, all of these mediums contributed to the campaign’s goal. 20 plus years later, we hear a lot about channels and more increasingly we’re talking about attribution
Understanding ‘direct traffic’ in your channel performance
When clients first come to us, we talk up the value of Google Analytics. We emphasise the importance of seeing where their traffic is coming from. We go to great length to explain how it’s critical to understand and pinpoint whether users came organically, from paid ads, social media or referral sites. So, after building