Metronome Agency Pty Ltd (Metronome)
Last updated: February 2026
At Metronome, data helps us create smarter, more accountable marketing — but trust always comes first. We are committed to protecting personal information and handling it responsibly in accordance with the Privacy Act 1988 (Cth).
This policy explains what personal information we collect, how we use it, and how we keep it safe.
The personal information we collect
We only collect personal information that is reasonably necessary for our business activities and services.
Information you provide directly
We may collect:
- Your name
- Job title and employer
- Email address and phone number
- Business or postal address
- Information you submit via forms, emails, calls or meetings
You can choose not to provide certain information, but this may limit how we can work with you.
Information collected automatically
When you use our website, we may collect:
- IP address
- Device, browser and operating system
- Pages viewed and time spent
- Referral source (search engine, social media, ads, etc.)
- Cookie and tracking data
This helps us understand site usage and improve performance.
Information we handle for clients and partners
As a marketing, data and technology partner, we may handle professional contact details and audience data on behalf of our clients. In these cases, we act in line with our contractual obligations and applicable privacy laws.
We do not intentionally collect sensitive personal information (such as health, biometric, or government identification data) unless it is required for a specific engagement and you have consented, or we are otherwise permitted or required by law to do so.
How we collect personal information
We collect personal information in lawful and transparent ways, including when you:
- Complete a form on our website
- Contact us by email, phone or social media
- Subscribe to communications or events
- Engage us as a client, partner or supplier
- Interact with our website, ads or digital content
We may also collect information from third parties such as clients, technology platforms, data partners, or publicly available sources, where it is reasonable and lawful to do so.
Why we collect and use personal information
We collect, use and disclose personal information for purposes including:
- Responding to enquiries and communicating with you
- Delivering our services and managing projects
- Managing client and partner relationships
- Planning, delivering and measuring marketing and advertising campaigns
- Analysing website and campaign performance
- Sending marketing communications (where permitted)
- Improving our services, systems and security
- Meeting legal and regulatory obligations
We may also use de-identified or aggregated data for insights, reporting and service improvement.
We do not use or disclose personal information for purposes unrelated to these functions unless you have consented or we are permitted or required by law.
Cookies, analytics and advertising technologies
We use cookies and similar technologies to:
- Understand how people use our website
- Improve site functionality and user experience
- Measure the effectiveness of marketing
- Support advertising and remarketing
These tools may track browsing behaviour across websites and devices. You can manage cookies through your browser settings. Disabling cookies may impact some website functionality.
Advertising, audience data and marketing technology
Because Metronome works in marketing, media and data, we sometimes use advertising and marketing technology tools that involve audience data.
Depending on the services we provide, this may include:
Customer data onboarding
Clients may share customer or prospect data (such as email addresses or phone numbers) so it can be securely matched with advertising platforms. This allows campaigns to reach existing customers, exclude certain audiences, or measure campaign effectiveness.
Audience matching and custom audiences
We may use advertising platform tools that match business-provided data with platform user accounts in a privacy-protected way. These tools are commonly used to create “custom audiences” or similar segments for advertising and measurement.
Website and conversion tracking
We may use tracking pixels, tags and APIs that help measure actions people take after seeing or clicking on ads, such as form submissions or purchases. This helps improve campaign performance and reporting.
De-identified and aggregated insights
Where possible, we work with data that has been de-identified or aggregated so individuals are not directly identified in reporting or insights.
Our role
In many of these cases, Metronome acts as a service provider to our clients, handling data according to their instructions and our contractual obligations. We take reasonable steps to ensure data is handled securely and in line with applicable privacy laws.
If you have questions about how your information may be used in advertising or audience matching activities, you can contact us using the details at the end of this policy.
Your choices and controls
We believe people should have meaningful control over how their information is used.
Managing cookies
Most web browsers allow you to control cookies through their settings. You can usually choose to block or delete cookies. Keep in mind that disabling cookies may affect how some parts of our website function.
Advertising preferences
Many advertising platforms provide ways to control how your information is used for personalised advertising. You can review and adjust your ad preferences directly through the platforms you use, such as social media networks and search engines.
Opting out of marketing communications
If you receive marketing emails from us, you can opt out at any time by clicking the unsubscribe link in the email or contacting us directly. We will update your preferences as soon as reasonably practicable.
Access and correction
You can request access to the personal information we hold about you and ask us to correct it if it’s inaccurate or out of date. See the “Accessing or correcting your information” section below for details.
If you have questions about privacy, data use, or your choices, you can contact us using the details at the end of this policy.
Direct marketing
We may use your personal information to send you marketing communications about our services, events and industry insights where permitted by law.
You can opt out at any time by:
- Clicking the unsubscribe link in our emails, or
- Contacting us directly
We will action opt-out requests as soon as reasonably practicable.
Disclosure of personal information
We may disclose personal information to:
- Our employees, contractors and related entities
- Technology, hosting, CRM, analytics and marketing platform providers
- Advertising platforms (such as Google and Meta) when delivering campaigns
- Professional advisers (legal, accounting, compliance)
- Government, regulatory or law enforcement bodies where required
We take reasonable steps to ensure these parties handle personal information in a way that is consistent with privacy and confidentiality obligations.
We do not sell personal information.
Overseas data handling
Some of our service providers (such as cloud hosting, analytics and advertising platforms) may be located outside Australia.
Where this occurs, we take reasonable steps to ensure overseas providers handle personal information in a way that is consistent with Australian privacy laws.
Data quality and security
We take reasonable steps to ensure personal information we hold is accurate, up to date and complete.
We also take reasonable technical and organisational measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These measures include:
- Secure systems and reputable hosting providers
- Access controls and authentication
- Staff confidentiality obligations
- Working with trusted technology partners
If we become aware of a data breach that is likely to result in serious harm, we will respond in accordance with the Notifiable Data Breaches scheme under the Privacy Act.
Accessing or correcting your information
You may request access to the personal information we hold about you and ask us to correct it if it is inaccurate, out of date, incomplete or misleading.
Please contact us using the details below. We may need to verify your identity before processing your request.
Privacy enquiries and complaints
If you believe we have not handled your personal information in accordance with privacy law, you can contact us using the details below. Please include as much detail as possible.
We will investigate and respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
Updates to this policy
We may update this Privacy Policy from time to time as our business and technology evolve. The latest version will always be available on our website with the revised date.
Contact us
For privacy enquiries, access or correction requests, or complaints:
Metronome
Email: privacy@metronome.com.au
Phone: 03 9669 5555
Address: Level 2, 9-17 Raglan Street South Melbourne VIC 3205